w.alc
Brand Strategy, Brand Identity
2023
A proposed rebranding of the Law & Advocacy Centre for Women, providing a stronger articulation of the organisation through a clearer, more consistent visual focal point.
Throughout the new brand identity, an emphasis has been placed on consolidating the organsation as succinct, confident and above all else, empathetic. By renaming the organisation to the Women’s Advocacy + Law Centre, the gender-responsive services offered are crystallised. Crucially, the rename allows the ensuing acronym (w.alc) to be pronounceable as “walk”, aligning with the organisation’s mission to provide pathways for all women in Victoria to exit the justice system .
Supervised by Kasia Ilczyszyn.
Throughout the new brand identity, an emphasis has been placed on consolidating the organsation as succinct, confident and above all else, empathetic. By renaming the organisation to the Women’s Advocacy + Law Centre, the gender-responsive services offered are crystallised. Crucially, the rename allows the ensuing acronym (w.alc) to be pronounceable as “walk”, aligning with the organisation’s mission to provide pathways for all women in Victoria to exit the justice system .
Supervised by Kasia Ilczyszyn.