Cyclops Systems
Identity, Strategy
19.10.2024
An identity system for projection visuals company Cyclops Systems.
Responsible for creating the brand in its entirety, Cyclops System’s hypnotic name, robust logo and monochromatic palette provide instant recognition amidst any flickering club.
Taking cues from Cyclops System’s generation of visual experiences that fuse natural forms with emerging technologies, the logo anthropomorphises the form of single-lens projectors into the titular cyclops to distill their cutting edge services into a single symbol.
Responsible for creating the brand in its entirety, Cyclops System’s hypnotic name, robust logo and monochromatic palette provide instant recognition amidst any flickering club.
Taking cues from Cyclops System’s generation of visual experiences that fuse natural forms with emerging technologies, the logo anthropomorphises the form of single-lens projectors into the titular cyclops to distill their cutting edge services into a single symbol.
The Standards
Strategy
15.10.2024
An article campaign aiming to make design more transparent.
To make exceptional creative work unavoidable, you need the right structures in place. Across eight articles, The Standards demystifies the proven processes that create excellent work at Love + Money and solidified mindshare for potential clients. Responsible for organising the campaign, I wrote or edited the chosen entries, resulting in over 21.6K views across The Standards.
Made with Joe McElhinney(3), Alex Corveddu(4) and Danny Pemberton(6, 7) at Love + Money.
To make exceptional creative work unavoidable, you need the right structures in place. Across eight articles, The Standards demystifies the proven processes that create excellent work at Love + Money and solidified mindshare for potential clients. Responsible for organising the campaign, I wrote or edited the chosen entries, resulting in over 21.6K views across The Standards.
- An Introduction
- It Starts With Hello
- How We Pitch
- Automation In Account Management
- Brand Strategy
- Creative Sprints (1/2)
- Creative Sprints (2/2)
- Making A Brand In Record Time
Made with Joe McElhinney(3), Alex Corveddu(4) and Danny Pemberton(6, 7) at Love + Money.
HotStuff°
Strategy, Account Management
05.08.2024
A comprehensive identity and go-to-market campaign for heat therapy company HotStuff°.
Through initial research into the condition of healthcare in the United States, it was revealed that while 70 million Americans suffer injuries each year, 38% of them put off treatment due to the cost. Providing the cost-effective treatment needed to bridge this gap but lacking the design sensibilities to articulate how, a holistic identity system was created to provide HotStuff° a successful expansion into the United States.
Leaning on modernist sensibilities, HotStuff°’s identity hinges on lucid typography, an extensive colour system, and intimate, sensory lifestyle photography to succinctly express what a world without pain really feels like.
Made at Love + Money.
Through initial research into the condition of healthcare in the United States, it was revealed that while 70 million Americans suffer injuries each year, 38% of them put off treatment due to the cost. Providing the cost-effective treatment needed to bridge this gap but lacking the design sensibilities to articulate how, a holistic identity system was created to provide HotStuff° a successful expansion into the United States.
Leaning on modernist sensibilities, HotStuff°’s identity hinges on lucid typography, an extensive colour system, and intimate, sensory lifestyle photography to succinctly express what a world without pain really feels like.
Made at Love + Money.
All The Faces Of The Sun
Identity, Strategy, Print, Digital
03.11.2023
All The Faces Of The Sun is a speculative exhibition of Jonathan Zawada’s prolific output.
Emphasising the primacy of the work itself, the proposed identity provides clarity to the startling breadth of Zawada’s practice, through a combination of bold typography, pictorial wayfinding and a non-linear structure.
Particular attention was paid to the categorisation of Zawada’s work and its visual representation. As a chronological approach to curation would be too prescriptive, a set of symbols were developed to provide an indication of categorical division, but encourage individual interpretations of boundaries.
Supervised by Selena Repanis.
Emphasising the primacy of the work itself, the proposed identity provides clarity to the startling breadth of Zawada’s practice, through a combination of bold typography, pictorial wayfinding and a non-linear structure.
Particular attention was paid to the categorisation of Zawada’s work and its visual representation. As a chronological approach to curation would be too prescriptive, a set of symbols were developed to provide an indication of categorical division, but encourage individual interpretations of boundaries.
Supervised by Selena Repanis.
w.alc
Identity, Strategy
07.09.2023
A proposed rebranding of the Law & Advocacy Centre for Women, providing a stronger articulation of the organisation through a clearer, more consistent visual focal point.
Throughout the new brand identity, an emphasis has been placed on consolidating the organsation as succinct, confident and above all else, empathetic. By renaming the organisation to the Women’s Advocacy + Law Centre, the gender-responsive services offered are crystallised. Crucially, the rename allows the ensuing acronym (w.alc) to be pronounceable as “walk”, aligning with the organisation’s mission to provide pathways for all women in Victoria to exit the justice system .
Supervised by Kasia Ilczyszyn.
Throughout the new brand identity, an emphasis has been placed on consolidating the organsation as succinct, confident and above all else, empathetic. By renaming the organisation to the Women’s Advocacy + Law Centre, the gender-responsive services offered are crystallised. Crucially, the rename allows the ensuing acronym (w.alc) to be pronounceable as “walk”, aligning with the organisation’s mission to provide pathways for all women in Victoria to exit the justice system .
Supervised by Kasia Ilczyszyn.