Hi there!

I'm Cal Johnson, a designer, strategist and projectionist. My work articulates people and what they do across branding, print and installation. Adept in both design and strategy, I have a unique skill set that enhances the entire creative process, from ideation to execution.

Email
Instagram

LinkedIn

Responsible for brand strategy, including research, workshop facilitation, copywriting and ideation. Responsible for synthesising brand strategy and design. Responsible for leading new business development efforts, from initial pitches through to ongoing account and project management.

Responsible for executing digital design, by leveraging atomic design practices. 
Responsible for creating and facilitating client workshops and presentations. Responsible for conducting brand strategy, through research 
and synthesis.

Responsible for creating brand assets and collateral. Responsible for copywriting across digital channels. Responsible for social media strategy, management and content scheduling. Responsible for analytics and reporting across social media channels.

Responsible for the overall creative direction and design of Esperanto Magazine and its contributors.
Responsible for brand strategy and allocation 
of budget. Able to work independently in a small-scale team and liaise with external parties, such as our commercial printer.

Winner of a Highly Commended Project Award
GPA: 3.375
WAM: 79.342