An article campaign aiming to make design more transparent.

To make exceptional creative work unavoidable, you need the right structures in place. Across eight articles, The Standards  demystifies the proven processes that create excellent work at Love + Money and solidified mindshare for potential clients. Responsible for organising the campaign, I wrote or edited the chosen entries, resulting in over 21.6K views across The Standards.

1. An Introduction
2. It Starts With Hello
3. How We Pitch
4. Automation In Account Management
5. Brand Strategy
6. Creative Sprints (1/2)
7. Creative Sprints (2/2)
8. Making A Brand In Record Time

Made with Joe McElhinney⁽³⁾, Alex Corveddu⁽⁴⁾ and Danny Pemberton^{(6, 7)} at Love + Money.