A proposed identity for the succinct beauty of simple foods.

Taken from Japanese, the word ‘shibui’ refers to the aesthetic of subtle, unobtrusive beauty. Incorporating this approach to elegance, the identity adopts a minimalist aesthetic to emphasise the primacy of the ingredients and the experience.

Such an approach is distilled into all deliverables; from the direct utilisation of olive oil and balsamic vinegar to create the fluid logo to the restrained palette and use of type. By stepping beyond the confines of the computer and letting the ingredients speak for themselves, the proposed identity allows the viewer to sink their teeth into the gastronomic experience itself.

Supervised by Warren Taylor.