HotStuff°
Brand Strategy, Naming, Brand Identity, Packaging
2025
A comprehensive identity and go-to-market campaign for heat therapy company HotStuff°.
Through initial research into the condition of healthcare in the United States, it was revealed that while 70 million Americans suffer injuries each year, 38% of them put off treatment due to the cost. Providing the cost-effective treatment needed to bridge this gap but lacking the design sensibilities to articulate how, a holistic identity system was created to provide HotStuff° a successful expansion into the United States.
Leaning on modernist sensibilities, HotStuff°’s identity hinges on lucid typography, an extensive colour system, and intimate, sensory lifestyle photography to succinctly express what a world without pain really feels like.
Made at Love + Money.
Through initial research into the condition of healthcare in the United States, it was revealed that while 70 million Americans suffer injuries each year, 38% of them put off treatment due to the cost. Providing the cost-effective treatment needed to bridge this gap but lacking the design sensibilities to articulate how, a holistic identity system was created to provide HotStuff° a successful expansion into the United States.
Leaning on modernist sensibilities, HotStuff°’s identity hinges on lucid typography, an extensive colour system, and intimate, sensory lifestyle photography to succinctly express what a world without pain really feels like.
Made at Love + Money.