An identity system for projection visuals company Cyclops Systems.

Responsible for creating the brand in its entirety, Cyclops System’s hypnotic name, robust logo and monochromatic palette provide instant recognition amidst any flickering club.

Taking cues from Cyclops System’s generation of visual experiences that fuse natural forms with emerging technologies, the logo anthropomorphises the form of single-lens projectors into the titular cyclops to distill their cutting edge services into a single symbol.