https://cal-johnson.com Cal Johnson Tue, 21 Apr 2026 12:39:55 +0000 https://cal-johnson.com en https://cal-johnson.com/Landing-Page Mon, 02 Oct 2023 02:51:06 +0000 Cal Johnson https://cal-johnson.com/Landing-Page https://cal-johnson.com/Maison-Mahjong Sat, 18 Apr 2026 02:51:45 +0000 Cal Johnson https://cal-johnson.com/Maison-Mahjong Maison Mahjong&nbsp;雀舍 Brand Strategy, Brand Identity, Printed Collateral 2026 <img width="1339" height="1339" width_o="1339" height_o="1339" data-src="https://freight.cargo.site/t/original/i/de9cd1ec906a65c0de9abdcc9cc9c74637f835737dd9d2d4418fab7dee8bbf34/Asset-2.png" data-mid="247350683" border="0" src="https://freight.cargo.site/w/1000/i/de9cd1ec906a65c0de9abdcc9cc9c74637f835737dd9d2d4418fab7dee8bbf34/Asset-2.png" /> <img width="1335" height="1334" width_o="1335" height_o="1334" data-src="https://freight.cargo.site/t/original/i/035ff64e20e7281df3ec7941e21cc3af5bc128c356a7b0e70c1a36c7c121715a/Asset-1.png" data-mid="247350677" border="0" src="https://freight.cargo.site/w/1000/i/035ff64e20e7281df3ec7941e21cc3af5bc128c356a7b0e70c1a36c7c121715a/Asset-1.png" /> <img width="585" height="585" width_o="585" height_o="585" data-src="https://freight.cargo.site/t/original/i/f51e5618aabdb1a984459a8ef3894e106fcec1eaba6d2ff03518debdbc64a98f/Product-Label.png" data-mid="247351381" border="0" src="https://freight.cargo.site/w/585/i/f51e5618aabdb1a984459a8ef3894e106fcec1eaba6d2ff03518debdbc64a98f/Product-Label.png" /> <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3ca12832d7c390a1c34add1191d7c5d5ed6ed276f59f98494c8882bf34a3db3f/20260421_MM-Business-Card.png" data-mid="247464640" border="0" src="https://freight.cargo.site/w/1000/i/3ca12832d7c390a1c34add1191d7c5d5ed6ed276f59f98494c8882bf34a3db3f/20260421_MM-Business-Card.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88595119346a0986b1ca8f4121156daec9044c1b96840388a42f4d19927860d9/20260418-MM-Deck-Flickthrough_8.gif" data-mid="247350922" border="0" src="https://freight.cargo.site/w/1000/i/88595119346a0986b1ca8f4121156daec9044c1b96840388a42f4d19927860d9/20260418-MM-Deck-Flickthrough_8.gif" /> An identity system for hospitality pop-up Maison Mahjong 雀舍 to rejuvenate tradition.Drawing typographic inspiration from the jostling street signs of Hong Kong and one of yum cha's most distinctive table features, the "Lazy Susan", the dynamic energy of banquet halls is captured visually. Constructed across a circular grid, bold roman and chinese typography frames brand expressions into an intricate, hypnotic focal point. Within, the symbol of the sparrow, associated with 雀‘s dual-meaning as both mahjong and sparrow, creates strong directional lines and ornamentation to compliment a modernised “lucky red” palette. In doing so,&nbsp;Maison Mahjong 雀舍 rejects the hospitality industry’s over-reliance on Western “luxury” aesthetics of excess negative space and rigid grid systems, in favour of an identity that recontextualises Chinese heritage for a modern audience. Made at SCCO Studio. https://cal-johnson.com/SUBVERSUS Sat, 21 Mar 2026 04:03:38 +0000 Cal Johnson https://cal-johnson.com/SUBVERSUS SUBVERSUS Brand Strategy, Brand Identity, Digital Design 2026 <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/769a13140cd0a9e010f42d2d9c5b92285bee208c97f004f337dbc8d78c5eb738/1.png" data-mid="251675932" border="0" src="https://freight.cargo.site/w/1000/i/769a13140cd0a9e010f42d2d9c5b92285bee208c97f004f337dbc8d78c5eb738/1.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/8a94da70942ea55664ae69038dd7d859ad25df19189e9f9bc183da7e26b8430b/20260618-Website.gif" data-mid="251676083" border="0" src="https://freight.cargo.site/w/1000/i/8a94da70942ea55664ae69038dd7d859ad25df19189e9f9bc183da7e26b8430b/20260618-Website.gif" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/3d7175a8048d77b59f19f4f4cc4c9a2fcf9d7dd09afac734b7f5b0e64a91feae/4.png" data-mid="251675933" border="0" src="https://freight.cargo.site/w/1000/i/3d7175a8048d77b59f19f4f4cc4c9a2fcf9d7dd09afac734b7f5b0e64a91feae/4.png" /> <img width="3201" height="1800" width_o="3201" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3a72c1960e1a5d20924c6ab4d882bff57a9ad8ba14ee4bba4ccd6430625b7089/11.png" data-mid="251675935" border="0" src="https://freight.cargo.site/w/1000/i/3a72c1960e1a5d20924c6ab4d882bff57a9ad8ba14ee4bba4ccd6430625b7089/11.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/a680fe209fc7717abbd7059f7273bd591739a72fe83b9c30e78062af6b1c1e80/6.png" data-mid="251675934" border="0" src="https://freight.cargo.site/w/1000/i/a680fe209fc7717abbd7059f7273bd591739a72fe83b9c30e78062af6b1c1e80/6.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/389004fdecd1b961fa33f7e41f3e524a9cbc8de98812260091182cb319b214d4/12.png" data-mid="251675936" border="0" src="https://freight.cargo.site/w/1000/i/389004fdecd1b961fa33f7e41f3e524a9cbc8de98812260091182cb319b214d4/12.png" /> A flexible brand platform for artist collective SUBVERSUS, to scaffold creativity without rigidity.Recognising the collective’s wide variety of artists, mediums and formats, we constructed a brand platform that could adapt and respond flexibly to content and context.&nbsp;Acknowleding the emergent strength of the collective through the combination of its constituent artists, we began by creating the brand’s logo from constituent points. Emphasising the structural role SUBVERSUS plays within each artist’s practice, these points were then extrapolated to structure the digital platform and explicitly indicate the grid system beneath. Here, differences across works, their formats and their sizes are not crushed into a uniform series of rectangles, but instead left varied as they slot into the most appropriate point within the grid. Depending on the sequence of works and the user’s screen size, these layout then adapt organically, highlighting SUBVERSUS’s capacity to house and champion a breadth of creative excellence. Made at SCCO Studio. Development by Site By Sasha. https://cal-johnson.com/Oliver-Du-Puy Tue, 17 Mar 2026 11:10:28 +0000 Cal Johnson https://cal-johnson.com/Oliver-Du-Puy Oliver Du Puy Brand Strategy, Brand Identity, Digital Design 2025 <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/bcbd9fb9f7832b2223d36a4add4c1e5c424a3ddbc8b5b703d49875970f23bb9e/20260321-Lockup1.png" data-mid="246308499" border="0" src="https://freight.cargo.site/w/1000/i/bcbd9fb9f7832b2223d36a4add4c1e5c424a3ddbc8b5b703d49875970f23bb9e/20260321-Lockup1.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/d7e581c903770229b06133243722103a05cdaa5416cc1b6db7f0286eb90bdf4d/4.png" data-mid="246141233" border="0" src="https://freight.cargo.site/w/1000/i/d7e581c903770229b06133243722103a05cdaa5416cc1b6db7f0286eb90bdf4d/4.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/87e021e32b0541f8ea266e2d455e5a1b5f3c4ceb86daa98182c48f22f25f239a/20260321-Lockup2.png" data-mid="246308500" border="0" src="https://freight.cargo.site/w/1000/i/87e021e32b0541f8ea266e2d455e5a1b5f3c4ceb86daa98182c48f22f25f239a/20260321-Lockup2.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/05a10ad947544265fba25ab99bb0a5d0b69c6581b89f5966e43858d7c9254641/2.png" data-mid="246141232" border="0" src="https://freight.cargo.site/w/1000/i/05a10ad947544265fba25ab99bb0a5d0b69c6581b89f5966e43858d7c9254641/2.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/01ecb114005fcccb46434102dd7c71e59e1ed72a496584dbbd30105c8187ff05/12.png" data-mid="246141239" border="0" src="https://freight.cargo.site/w/1000/i/01ecb114005fcccb46434102dd7c71e59e1ed72a496584dbbd30105c8187ff05/12.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/ea0fa7ef83cc71716200091355f31f61fe8bab89c7843777410667ac3b0e5817/20260321-Lockup3.png" data-mid="246308501" border="0" src="https://freight.cargo.site/w/1000/i/ea0fa7ef83cc71716200091355f31f61fe8bab89c7843777410667ac3b0e5817/20260321-Lockup3.png" /> <img width="3200" height="1650" width_o="3200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/6c518e114a0d0870582723987ac99810d6b5cf7ae1288f08e8fb41859cc9cebe/5.png" data-mid="246141234" border="0" src="https://freight.cargo.site/w/1000/i/6c518e114a0d0870582723987ac99810d6b5cf7ae1288f08e8fb41859cc9cebe/5.png" /> A timeless identity and digital platform for architect Oliver Du Puy.With the growing inability of Oliver Du Puy’s existing brand to fully capture the practice’s sophisticated sensibilties, new foundations needed to be laid for an enduring legacy. Pairing a restrained creative direction with an understated serif wordmark, ample negative space and a monochromatic palette, the revised brand identity articulates Oliver Du Puy with serene authority. In providing a more subtle system emphasising clarity of expression, the practice is better positioned to champion their work succinctly through a wealth of photography. Made at SCCO Studio. Development by Site By Sasha. Photography by Tom Ross. https://cal-johnson.com/Daily-Practice Tue, 21 Apr 2026 12:39:55 +0000 Cal Johnson https://cal-johnson.com/Daily-Practice Daily Practice Brand Strategy, Brand Identity, Printed Collateral, Wayfinding, Digital Design 2025 <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/00e365ad59788d048244a84c54e24d2b2447569ea9871c861212d48af66330aa/7.png" data-mid="251675826" border="0" src="https://freight.cargo.site/w/1000/i/00e365ad59788d048244a84c54e24d2b2447569ea9871c861212d48af66330aa/7.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5100164d159c2665f19277d14aa9926b9a71870b50a0621efac7b2418a55b8ea/1.png" data-mid="251675821" border="0" src="https://freight.cargo.site/w/1000/i/5100164d159c2665f19277d14aa9926b9a71870b50a0621efac7b2418a55b8ea/1.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/338f44279f66320fff5790d872541810bcd5ca7a5a54980c9b5ea1b41b2e23ff/3.png" data-mid="251675822" border="0" src="https://freight.cargo.site/w/1000/i/338f44279f66320fff5790d872541810bcd5ca7a5a54980c9b5ea1b41b2e23ff/3.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7e31c6dea751306e565fe83d929a4edc7498021f611b1b34be39f9e873e04198/4.png" data-mid="251675823" border="0" src="https://freight.cargo.site/w/1000/i/7e31c6dea751306e565fe83d929a4edc7498021f611b1b34be39f9e873e04198/4.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/22cb5dad8a8641e7188e6b3eb9cbffedb02e4ac2b47735fd0992bedd6a3c8330/8.png" data-mid="251675827" border="0" src="https://freight.cargo.site/w/1000/i/22cb5dad8a8641e7188e6b3eb9cbffedb02e4ac2b47735fd0992bedd6a3c8330/8.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8fc75baa9a70541bd90e394880e289baed60f98ee79c371de99831371fe1834d/6.png" data-mid="251675825" border="0" src="https://freight.cargo.site/w/1000/i/8fc75baa9a70541bd90e394880e289baed60f98ee79c371de99831371fe1834d/6.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/17b397197cbe003014a231da6decb0f607336146ecafb1ee22f90a78662848c2/10.png" data-mid="251675829" border="0" src="https://freight.cargo.site/w/1000/i/17b397197cbe003014a231da6decb0f607336146ecafb1ee22f90a78662848c2/10.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fee8f4abe1c15186e233f9996f0908f8b2d7f0b3ea05d617eb5475dd5848f2b4/9.png" data-mid="251675828" border="0" src="https://freight.cargo.site/w/1000/i/fee8f4abe1c15186e233f9996f0908f8b2d7f0b3ea05d617eb5475dd5848f2b4/9.png" /> A modular identity for Daily Practice to unify a dual-concept store into a single vision.Created as a system of two halves, a high-contrast colour palette and typographic pairing finds structure through complimentary symmetry across the brand’s retail and canteen offerings. Consolidated through a modular grid system, each offering is more clearly demarcated across layout and palette to position Daily Practice as optimised yet meditative, contemporary yet timeless.Made at SCCO Studio. Photography by Taje Singh. https://cal-johnson.com/HotStuff Wed, 11 Sep 2024 11:18:52 +0000 Cal Johnson https://cal-johnson.com/HotStuff HotStuff° Brand Strategy, Naming, Brand Identity, Packaging 2025 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9669992be252588a588f090c8fb272330a580af7d6b3d648d9377feebd40b58c/20241003-HotStuff-Logo-Animation.gif" data-mid="219132603" border="0" src="https://freight.cargo.site/w/1000/i/9669992be252588a588f090c8fb272330a580af7d6b3d648d9377feebd40b58c/20241003-HotStuff-Logo-Animation.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8c0a0763706c4f55758a5f254c3368b3c4108d52b48a9fd8e79e04b6d830b55/Knee-Relief-Cropped.png" data-mid="227255319" border="0" src="https://freight.cargo.site/w/1000/i/c8c0a0763706c4f55758a5f254c3368b3c4108d52b48a9fd8e79e04b6d830b55/Knee-Relief-Cropped.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8dbcb597d82f53eec61a7b2dc3543e8cf581330886771a8ee213e39a6e34392f/20241019-Hotstuff-CRD.gif" data-mid="219988427" border="0" src="https://freight.cargo.site/w/1000/i/8dbcb597d82f53eec61a7b2dc3543e8cf581330886771a8ee213e39a6e34392f/20241019-Hotstuff-CRD.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b2c112a7fe3fbfd3ba938f78a12521c6daca5c956758b37774c4a7b470f0931/Wrist-Relief-Talent-Cropped.png" data-mid="227255528" border="0" src="https://freight.cargo.site/w/1000/i/2b2c112a7fe3fbfd3ba938f78a12521c6daca5c956758b37774c4a7b470f0931/Wrist-Relief-Talent-Cropped.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c292e7296072a3e3e4b88dbc48a27af16a179eef9eee654ce364a11fd43443fc/slide-mockup.png" data-mid="219133975" border="0" src="https://freight.cargo.site/w/1000/i/c292e7296072a3e3e4b88dbc48a27af16a179eef9eee654ce364a11fd43443fc/slide-mockup.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65d1eb4b9f3f3649a306b0a68c22261d659b019c06512911f63d8857dc30acfb/slide-instagram.png" data-mid="219133089" border="0" src="https://freight.cargo.site/w/1000/i/65d1eb4b9f3f3649a306b0a68c22261d659b019c06512911f63d8857dc30acfb/slide-instagram.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/196f8924e7ac8a32435393715759f088339fbf6f22bdfe94e0b24935bc125b95/Temperature.gif" data-mid="219135289" border="0" src="https://freight.cargo.site/w/1000/i/196f8924e7ac8a32435393715759f088339fbf6f22bdfe94e0b24935bc125b95/Temperature.gif" /> A comprehensive identity and go-to-market campaign for heat therapy company HotStuff°.Through initial research into the condition of healthcare in the United States, it was revealed that while 70 million Americans suffer injuries each year, 38% of them put off treatment due to the cost. Providing the cost-effective treatment needed to bridge this gap but lacking the design sensibilities to articulate how, a holistic identity system was created to provide HotStuff° a successful expansion into the United States. Leaning on modernist sensibilities, HotStuff°’s identity hinges on lucid typography, an extensive colour system, and intimate, sensory lifestyle photography to succinctly express what a world without pain really feels like. Made at Love + Money. https://cal-johnson.com/Cyclops-Systems Mon, 23 Sep 2024 11:54:34 +0000 Cal Johnson https://cal-johnson.com/Cyclops-Systems Cyclops Systems Brand Strategy, Naming, Brand Identity, Printed Collateral 2024 <img width="2268" height="1700" width_o="2268" height_o="1700" data-src="https://freight.cargo.site/t/original/i/033c5f0c1258a5eef6d07e8fbc4613783df482d00b14fba850ab6ca0a85e6473/20240925-Logo.2.png" data-mid="218662958" border="0" src="https://freight.cargo.site/w/1000/i/033c5f0c1258a5eef6d07e8fbc4613783df482d00b14fba850ab6ca0a85e6473/20240925-Logo.2.png" /> <img width="2268" height="1700" width_o="2268" height_o="1700" data-src="https://freight.cargo.site/t/original/i/71b89791adaf7521d0034f9618e057d1a39a35a1da7e53db418adc0a70644a8c/20240919-Cyclops-Systems-3D-Glasses.2.png" data-mid="218663116" border="0" src="https://freight.cargo.site/w/1000/i/71b89791adaf7521d0034f9618e057d1a39a35a1da7e53db418adc0a70644a8c/20240919-Cyclops-Systems-3D-Glasses.2.png" /> <img width="2268" height="1700" width_o="2268" height_o="1700" data-src="https://freight.cargo.site/t/original/i/74d773f2ff96d89555bac3fd330fb68b9911746fc1d1c09715d5318356d49ae2/20240918-Cyclops-Systems-Lighter.png" data-mid="218525760" border="0" src="https://freight.cargo.site/w/1000/i/74d773f2ff96d89555bac3fd330fb68b9911746fc1d1c09715d5318356d49ae2/20240918-Cyclops-Systems-Lighter.png" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/16cd7ea789a021791778dcb5c47c1ec6f1478150df4dec7c3678a464cda1fa48/20240923-Cyclops-Systems-Letter.png" data-mid="218525800" border="0" src="https://freight.cargo.site/w/1000/i/16cd7ea789a021791778dcb5c47c1ec6f1478150df4dec7c3678a464cda1fa48/20240923-Cyclops-Systems-Letter.png" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/addfef1e67e26163c4ceb578662bcae6e5cf6d48e559564b1e79f9129ef32d9f/20240923-Cyclops-Systems-Invoice.2.png" data-mid="219235189" border="0" src="https://freight.cargo.site/w/1000/i/addfef1e67e26163c4ceb578662bcae6e5cf6d48e559564b1e79f9129ef32d9f/20240923-Cyclops-Systems-Invoice.2.png" /> An identity system for projection visuals company Cyclops Systems.Responsible for creating the brand in its entirety, Cyclops System’s hypnotic name, robust logo and monochromatic palette provide instant recognition amidst any flickering club. Taking cues from Cyclops System’s generation of visual experiences that fuse natural forms with emerging technologies, the logo anthropomorphises the form of single-lens projectors into the titular cyclops to distill their cutting edge services into a single symbol. https://cal-johnson.com/The-Standards Mon, 23 Sep 2024 12:13:37 +0000 Cal Johnson https://cal-johnson.com/The-Standards The Standards Content Strategy, Copywriting 2024 <img width="1456" height="1048" width_o="1456" height_o="1048" data-src="https://freight.cargo.site/t/original/i/662a426fbd27c13eeb446eb27eeae6f82b640484731791070a171e4de39a4d1c/The-Standards.2.gif" data-mid="219988388" border="0" src="https://freight.cargo.site/w/1000/i/662a426fbd27c13eeb446eb27eeae6f82b640484731791070a171e4de39a4d1c/The-Standards.2.gif" /> An article campaign aiming to make design more transparent. To make exceptional creative work unavoidable, you need the right structures in place. Across eight articles, The Standards demystifies the proven processes that create excellent work at Love + Money and solidified mindshare for potential clients. Responsible for organising the campaign, I wrote or edited the chosen entries, resulting in over 21.6K views across The Standards. An Introduction It Starts With HelloHow We PitchAutomation In Account ManagementBrand StrategyCreative Sprints (1/2)Creative Sprints (2/2)Making A Brand In Record Time Made with Adnaan Narot, Joe McElhinney(3),&nbsp;Alex Corveddu(4)&nbsp;and Danny Pemberton(6, 7) at Love + Money. https://cal-johnson.com/All-The-Faces-Of-The-Sun Tue, 14 Nov 2023 06:56:00 +0000 Cal Johnson https://cal-johnson.com/All-The-Faces-Of-The-Sun All The Faces Of The Sun Brand Strategy, Brand Identity, Printed Collateral, Wayfinding 2023 <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/6279eb8f43926f0972d6878469f43bbf990f2e540bdaa6c112797699e1e55950/20231022-Sign-2.png" data-mid="196796811" border="0" src="https://freight.cargo.site/w/1000/i/6279eb8f43926f0972d6878469f43bbf990f2e540bdaa6c112797699e1e55950/20231022-Sign-2.png" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/1189e71afc804ed20679c852e655f56c95da8270c5b7998c9a179011d970d1b3/MM_Laptop_LT-E-03.png" data-mid="196796710" border="0" src="https://freight.cargo.site/w/1000/i/1189e71afc804ed20679c852e655f56c95da8270c5b7998c9a179011d970d1b3/MM_Laptop_LT-E-03.png" /> <img width="1728" height="1080" width_o="1728" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b14f88d9fa76f8a4ff93858f12e4b85a0ea4e37dcc26565bb518bbf240a1e26a/Screencap.png" data-mid="196796807" border="0" src="https://freight.cargo.site/w/1000/i/b14f88d9fa76f8a4ff93858f12e4b85a0ea4e37dcc26565bb518bbf240a1e26a/Screencap.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0f18168205bdd852c77499b18d0641a59888ea9313daeea881a3041c81b49474/1.png" data-mid="196796706" border="0" src="https://freight.cargo.site/w/1000/i/0f18168205bdd852c77499b18d0641a59888ea9313daeea881a3041c81b49474/1.png" /> <img width="1560" height="1040" width_o="1560" height_o="1040" data-src="https://freight.cargo.site/t/original/i/dc8ac774eabdfc02c4b7d4ba213a14581f288ca07a5c992eb0ecfadf548c09d1/20231102-Interior-Feature-Wall.png" data-mid="196796708" border="0" src="https://freight.cargo.site/w/1000/i/dc8ac774eabdfc02c4b7d4ba213a14581f288ca07a5c992eb0ecfadf548c09d1/20231102-Interior-Feature-Wall.png" /> <img width="1152" height="768" width_o="1152" height_o="768" data-src="https://freight.cargo.site/t/original/i/7080b11b632b536300e47ae005204547794cea994ec0acaf56d80483ff405efb/20231102-Wall-Didactic.png" data-mid="196796709" border="0" src="https://freight.cargo.site/w/1000/i/7080b11b632b536300e47ae005204547794cea994ec0acaf56d80483ff405efb/20231102-Wall-Didactic.png" /> All The Faces Of The Sun is a speculative exhibition of Jonathan Zawada’s prolific output. Emphasising the primacy of the work itself, the proposed identity provides clarity to the startling breadth of Zawada’s practice, through a combination of bold typography, pictorial wayfinding and a non-linear structure.Particular attention was paid to the categorisation of Zawada’s work and its visual representation. As a chronological approach to curation would be too prescriptive, a set of symbols were developed to provide an indication of categorical division, but encourage individual interpretations of boundaries. Supervised by Selena Repanis. https://cal-johnson.com/w-alc Tue, 28 Nov 2023 03:09:54 +0000 Cal Johnson https://cal-johnson.com/w-alc w.alc Brand Strategy, Brand Identity 2023 <img width="300" height="90" width_o="300" height_o="90" data-src="https://freight.cargo.site/t/original/i/a20185605119df4a4c260835414169f129a214121c988c5d423213193a9563c5/Asset-2.svg" data-mid="198019062" border="0" src="https://freight.cargo.site/w/300/i/a20185605119df4a4c260835414169f129a214121c988c5d423213193a9563c5/Asset-2.svg" /> <img width="1860" height="2630" width_o="1860" height_o="2630" data-src="https://freight.cargo.site/t/original/i/ef84bbe4774c94ca6f922b9b1ed90dd7bf20ff54430202d542bb383b42f400f1/w.alc-poster3-Small.png" data-mid="198021122" border="0" src="https://freight.cargo.site/w/1000/i/ef84bbe4774c94ca6f922b9b1ed90dd7bf20ff54430202d542bb383b42f400f1/w.alc-poster3-Small.png" /> <img width="1654" height="2339" width_o="1654" height_o="2339" data-src="https://freight.cargo.site/t/original/i/d0511c0e2bf5eb1eafac1817bcf3a4fcfeac326b917924989e35e2aff840e22c/w.alc-poster2.jpg" data-mid="198019678" border="0" src="https://freight.cargo.site/w/1000/i/d0511c0e2bf5eb1eafac1817bcf3a4fcfeac326b917924989e35e2aff840e22c/w.alc-poster2.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e91a2b477e4bda2055a5c5e4cdaf53734e9291d8805ee1afc9996991fe6da40f/WALC-Video-Guidelines-w-Title-Pages-50.gif" data-mid="205008107" border="0" src="https://freight.cargo.site/w/960/i/e91a2b477e4bda2055a5c5e4cdaf53734e9291d8805ee1afc9996991fe6da40f/WALC-Video-Guidelines-w-Title-Pages-50.gif" /> A proposed rebranding of the Law &amp; Advocacy Centre for Women, providing a stronger articulation of the organisation through a clearer, more consistent visual focal point.&nbsp; Throughout the new brand identity, an emphasis has been placed on consolidating the organsation as succinct, confident and above all else, empathetic. By renaming the organisation to the Women’s Advocacy + Law Centre, the gender-responsive services offered are crystallised. Crucially, the rename allows the ensuing acronym (w.alc) to be pronounceable as “walk”, aligning with the organisation’s mission to provide pathways for all women in Victoria to exit the justice system . Supervised by Kasia Ilczyszyn.